About Lab25
Lab25 is an innovative research center specializing in Cognitive and Behavioral Science, housed within the School of Psychology at the National Autonomous University of México (UNAM) in Mexico City. Our interdisciplinary team combines experimental psychology, computational modeling, and behavioral analysis to understand decision-making processes across species.
Our mission is to advance the understanding of how both human and non-human organisms adapt their behavior in response to environmental challenges and opportunities. We employ cutting-edge methodologies and theoretical frameworks to bridge the gap between behavioral observations and underlying cognitive mechanisms.
Our research focuses on several key areas:
- Reinforcement Learning: Investigating how organisms learn from experience and feedback
- Intertemporal Choice: Studying decision-making across different time horizons
- Risky Choice: Examining how individuals evaluate and respond to uncertainty
- Perceptual Decision Making: Understanding how sensory information guides choices
- Timing: Exploring temporal perception and its role in behavior
- Game Theory: Analyzing strategic decision-making in social contexts
- Categorization: Investigating how organisms organize and classify information
- Bayesian Modeling: Developing computational models of learning and decision-making
Our lab promotes an open science approach, sharing our methodologies, data, and findings with the broader scientific community. We actively collaborate with researchers worldwide and are committed to training the next generation of cognitive scientists.